Going Behind the Bowl™
An Open Invitation to Manufacturers
If you manufacture products that help animals, we’d love to get to know you.
If you manufacture pet food, treats, supplements, enrichment products, grooming supplies, equipment, or other products that help animals, we’d love to get to know you.
Our goal is not to conduct “gotcha” interviews or search for controversy. Our goal is to learn.
We believe some of the most meaningful conversations happen when passionate people come together with a shared commitment to improving the lives of animals.
How We Show Up
Our Approach to Facility Conversations
No 'Gotcha' Interviews
Our goal is not to conduct “gotcha” interviews or search for controversy. Our goal is to learn and to share honest, useful information with families.
Passionate People, Shared Mission
We believe some of the most meaningful conversations happen when passionate people come together with a shared commitment to improving the lives of animals.
Continuous Improvement Over Perfection
Our audience isn’t looking for perfect companies. They’re looking for honest people who care deeply and are committed to getting better every day.
Better Together
What We Can Build Together
Together, we can help families make better-informed decisions, encourage meaningful conversations throughout the pet industry, and raise the standard of care for animals everywhere.
Let’s Start the Conversation
If you’re interested in participating in Going Behind the Bowl™, we’d love to hear from you.
Reach Out to Our TeamContinue Learning
Related Resources
Education comes before products. Observation comes before assumptions. These related resources continue the same path.
Going Behind the Bowl™
Learn about our transparency series, facility tours, and how we evaluate products firsthand.
How We Evaluate Products
The criteria we use when assessing quality, safety, transparency, and company values.
Questions We Ask Every Manufacturer
A transparent look at the questions we ask before recommending products or facilities.
Better Together: Partnerships
Explore how we build partnerships for animals across breeders, trainers, vets, and families.
Why We Research
Why we invest so much time in learning, facility visits, and expert conversations.
Join the Journey
Recommend a facility, share a question, or connect with our community learning efforts.